Social Media Services and Growing Your Business
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There are a wide variety of social media services available for small and large
businesses, but how do you know which one to choose that will ultimately take your
business to the next level? Choosing social platforms to effectively market your
business will realistically be based on the types of products, content, and services your
business provides. It will also be extremely important to understand exactly where your
audience will be the most active. Each of the social media services that are available
will provide different advantages for each specific business. In order to grow your
business successfully, you’ll need to know which social media platform will prove to be
the best marketing platform for your business. * Facebook: Social Gathering * Twitter:
Communications Network * Four Square: Location-based * LinkedIn: Business-To–
Business Facebook is an excellent place for social gatherings and communicating with
a variety of different people in social groups and circles. This is an ideal place for
businesses to begin because they can test different products and services and find
what might be hot, and what is not. One of the unique aspects of Facebook is that it is
free and provides many different tools for marketers that are interested in targeting
specific groups. Twitter is really a communications based system which allows
businesses to get the word out about their business in short but sweet snippets. When
people find value in your tweets, they will then re-tweet or create buzz about your
business to their followers. This is very effective, but in many cases – this will not work
for every type of business. Some businesses would like to target their local markets and
in this case Four Square may be one of the social media services they choose.
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